Adi Hodzic

Senior Product Designer · 10+ years · Fintech, GovTech, AI/ML, Regulated Industries

Product design for the industries where complexity is the whole job.

I partner with founders and product teams to turn ideas into functional interfaces that ship - handling research, strategy, and hands-on craft in one person, with an AI-native process built for speed, without losing the craft. Most recently at Rokolabs LLC.

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Selected work

US Wealth Management Firm01
Wealth managementDesign systemsAI-accelerated

Rebuilding the Checklist at the core of a wealth management platform

As lead product designer for over three years, I reworked the Checklist advisors relied on throughout every client profile - not a one-time setup step, but the hub they returned to again and again - then built out the design system, recommendation tools, and analytics dashboards on top of it.

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IAEA (International Atomic Energy Agency)02
Scientific softwareData visualizationRegulated/high-stakes

Designing the analytics platform behind global nuclear safeguards verification

As lead UX/UI designer, I designed the IAEA's sample evaluation platform end-to-end - dashboards and data tracking, a query builder and plotting toolkit for deep analysis, and a portable field app for collecting samples - replacing a decades-old, spreadsheet-style interface, almost entirely without direct access to real users or real data.

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Energy Field Monitoring Platform03
Industrial/hardwareReal-time dataMobile UX

Redesigning a data-heavy fluid monitoring platform for mobile

As product designer, I led the mobile redesign of a real-time fluid monitoring platform for oil & gas operations - simplifying data-heavy desktop screens, thick with filters and options, into a focused experience engineers could actually use on the pad.

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Life Sciences Project Platform04
Life sciencesProject managementDashboards

Designing project tracking for drug development teams

As product designer, I built the dashboards and project management tools that let life sciences teams track complex drug development projects - milestones, timelines, and operational progress - in one place.

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Government Workflow Automation Platform05
AI-assisted designGovTechWorkflow automation

Designing AI-powered form-to-workflow automation for government teams

As lead product designer, I collapsed a manual upload-check-build process into bulk upload and an AI prompt, then designed the API builder and workflow canvas that turned government paperwork into automated, AI-generated workflows.

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AB1GK (AB1 Sports)06
Brand identityEcommerce0→1

Building AB1GK's brand and ecommerce business from zero, solo

Since 2019, I've been the entire product team for AB1GK, the goalkeeper gear brand founded by Premier League goalkeeper Asmir Begovic - designing the brand identity and logo from a blank page, then building and still running the ecommerce business that sells it, alone, from discovery through devops.

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I care less about pixel-perfect for its own sake and more about whether it’s actually functional and usable. Beautiful doesn’t mean useful.

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